Meet Joe

J oseph N. Sanberg is an entrepreneur and investor who is using business as a force for good, harnessing the power of innovation to make people’s lives better. He is Co-Founder and Chair of Aspiration.com, an online financial company built for everyone. Aspiration serves people at the heart of their financial lives - their banking account - in a trust-based model that empowers people to choose whatever fee they think is fair (even zero) and enables them to bank, invest, and spend in accordance with their values. Aspiration's approach has made it the fastest-growing and most beloved consumer financial company in America.
Joe understands that businesses should be tools for solving problems. He is a leading investor in a number of industry changing companies including: Blue Apron, the largest fresh meal-kit company in the United States; IVY, the leading social university; and Bright Funds, a next-generation charitable platform that’s empowering everyday donors to have an impact on the causes they care about.
Joe believes entrepreneurs have an important role to play in improving public policy and encouraging public service. He founded the Golden State Opportunity Foundation to expand economic security to the millions of Californians who work hard yet experience constant financial stress. Joe has been the leading advocate for the state’s new earned income tax credit for low-income families. Joe not only lobbied California to pass the credit, but when the state didn't allocate enough money for outreach, Joe created CalEITC4Me to connect California families with $1 billion of state and federal tax refunds. Joe also serves on the board of the Sierra Club Foundation, the Economic Innovation Group, and the Jefferson Awards Foundation, which engages over 1 million young people each year in volunteerism and public service. He serves on Board of Trustees of the University of California, Riverside School of Public Policy and is providing full scholarships for seven graduate students in the program’s inaugural class. Joe also volunteers at Casa Teresa, a homeless shelter for pregnant women in Orange, California. A native of Southern California, Joe is a graduate of Servite High School in Anaheim and Harvard University. He lives in Los Angeles with his rescue dog Bruce.

"We should not leave to luck and chance the kinds of opportunities in life that people get to enjoy. I’m determined to build programs that systematically create more opportunity for people so they do not have to rely on luck and chance to have a full life."

-Joseph N. Sanberg

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